Overview
"Hello Plant" involved creating a captivating microsite and art direction, inspired by Wolfgang Weingart's experimental typography. The design aimed to mirror the ArtEZ studium generale workshop's essence, inviting participants to explore their connection with nature. Utilizing unconventional typographic techniques, the microsite visually reflected dynamic rhythms in nature and human-made structures. This not only gave the microsite a unique visual identity but also echoed the workshop's mission of reshaping ideas about the natural world through creative collaboration and ecological awareness. The result was an immersive online space, embodying the workshop's spirit and ArtEZ's commitment to addressing societal issues through artistic exploration.
